Bi+ Maker's Market Portal

Challenge
The Bisexual Resource Center needed a branding system and a website for an online market portal that would be highlighting the shops of bi+ crafters and artists during June 2021, when most pride celebrations were still online or canceled. They wanted it to be bright, playful, and welcoming, like their other branding.
Solution
By combining the BRC's colors and stylized imagery of a yarn ball and pencil, I created a logo that was both bright and playful. I made the logotype's letterforms by hand, and then expanded them into a typeface which was also used on the website and in social media.