Restaurant Rebrand
Local coffee shop True Grounds definitely has character, but between the menu, signage, website, and decor, it didn't have a strong brand. I called its style artistic and eclectic, but in a chaotic way. My ultimate goal was to keep the artsy feel and eclectic aura, but make the brand more solid. 
This was an intermediate portfolio project for the Graphic Design Certificate Program at Massachusetts College of Art and Design, Fall 2018.

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