Garden Tour Event Branding


Create print collateral and website to promote a garden and parks tour event in a developing part of town.


The south side of Springfield, Ohio is what many would call a “rough” part of town, but several organizations are working hard to figuratively and literally make it bloom again, hence the name of the event. Since several of the sites have sunflowers, I chose those as the main image for the branding. The rounded, bouncy typeface compliments the flowers and colors, and also needed to be readable and approachable for all kinds of audiences.